Persuasion is both an art and science as it involves explaining the audience events that are based on some facts and this process of explanation requires an expert skill which is art in itself. We would like to know that should the speakers be plain, simple and to the point? Or do they require creative manipulation in presenting the ideas in such a way that leaves the audience mesmerized? The answer would be the latter option obviously as everyone looks ahead to be convinced and persuaded not only by the facts and figures but also through the art of Rhetoric.

Define Rhetoric

Rhetoric is the skill used in public speaking and expression to influence and motivate the audience in a particular situation. It supports public discourse and results in convincing speech and an impressive piece of writing which persuades and creates an indelible impression on the audience. Rhetoric has been studied as one of the most important subjects in linguist skills and has played a very important role in the western tradition.

In the words of Aristotle, Rhetoric can be defined as “the faculty of observing in any given case the available means of persuasion.”

To consider Rhetoric statements in their extreme it can be said that these statements are exaggeration of basic elements which are expressed in impressive language and with the use of stimulating vocabulary. Rhetoric uses figures of speech and specialized language to create an impression over its audience. Knowing a language is not only sufficed to influence an audience, it is the art of effectively using the language to move audience that is significantly important. Rhetoric is the art of speaking and writing impressively through the principles and rules of sentence formation as defined centuries ago. Thus rhetoric revolves around everything that leads to an impressive communication process.

Rhetoric lays special emphasis on English grammar. Words like parenthesis, colon, comma, period, ‘figure of speech’ all evolve from the concept of rhetoric. A stimulating speech from a cricket coach or an emotional speech on the farewell from an ex-army man is all examples of rhetoric. Rhetoric is thus an art of speaking impressively with complete command over language and its application. It is a combination of words with significant meaning along with phrases and parts of speech that makes the audience highly impressed and motivated. Usually a discourse aims to enlighten the audience, quench their imagination, stir passion and influence their determination.

Rhetoric statements have a deep impact in communicating professionally. These statements encourage the speakers to say with an open mind. A closed mind may imply to the other person that you don’t care about the topic and that your mind is made up. Imagine that you’ve prepared a well – researched report on how moving the plant can benefit the company. You discuss the report with your supervisor, before you’ve finished your first sentence, the supervisor says, “Moving the plant would be a stupid idea.” Wouldn’t you feel that the supervisor is a “know-it-all” who is probably more interested in trying to assert his superiority than in looking at the facts? On the other hand, if the supervisor says, “I have already seen two reports on why plant shouldn’t be shifted, but may be your arguments will help us to look at the matter in a different perspective,” you feel more comfortable, because you are sure the supervisor will at least give your ideas a fair hearing. It is a perfect example of rhetoric.